The Glendower Group Unveils New Website Featuring New Branding
New Haven – The Glendower Group, Inc. launches new website, www.theglendowergroup.org, that will include new branding which more closely aligns with their mission as a nonprofit corporation promoting and advancing neighborhood economic development, related employment opportunities and housing revitalization and urban renewal through the provision of decent, safe and affordable housing to low and moderate income families particularly in the Elm City, located in Connecticut.
New Haven, CT, September 29, 2020 – The newly designed website of The Glendower Group goes live this week at www.theglendowergroup.org, featuring an updated logo which more closely reflects their mission as a development company that creates, constructs, renovates and restores for the good of their residents and community. TheGlendowerGroup.org aims to extend the reach of their development services by serving a broader audience in the Connecticut area. The new website features expanded content and resources and incorporates new navigational tools. As well as highlights their new branding.
“The Glendower logo and tagline presented the welcome challenge of humanizing an organization and creating a feeling that’s the opposite of how people envision typical housing authorities, property management and development companies,” says Todd Russell, president of BlueStar Communications Group, the Connecticut branding firm who created the new logo and tagline.
The Glendower Group’s tagline – Empowering Responsible Development – better reflects our commitment to be a housing destination of choice. We empower our residents, we empower our employees, we empower our community, yet we’re responsible – to our funders and their money, responsible to our residents, responsible in the materials we use, responsible for our developments.
“Our online visitors will now experience a seamless view of the whole Glendower establishment,” says Shenae Draughn, Glendower Senior Vice President. “The design of the website creates a new home in cyberspace for people to access our developments and view our services.”
“As a premier development company serving this area it is important that we have a website that showcases our capability and that our partners and potential partners can access to learn more about us. We thank ezSite Content Management Systems for their support in the development of our website and BlueStar Communications Group for their branding expertise,” says Karen DuBois-Walton, Ph.D., Glendower President.
In addition to an online snapshot of Glendower’s developments as well as impressive before and after photos, the site will also outline the many services that Glendower can provide to other developments looking to employ the same techniques including funding and relocation services.
“This new design was created to provide our partners with helpful, valuable, informative and interesting content,” says Ed LaChance, Glendower Vice President. “Our hope is that the information we post helps build an online community while our physical communities thrive.”
About The Glendower Group: The Glendower Group (Glendower) is a nonprofit (501C3) corporation established in November 2001 as an instrumentality to the Elm City Communities / Housing Authority of New Haven (ECC/HANH), located in Connecticut. With a clear and precise goal – create, renovate, restore and construct affordable housing communities in a safe environment that residents can feel pride in. The Glendower Group is at the forefront of those leading the private sector market in affordable housing. Glendower provides comprehensive and integrated real estate development services and housing needs to low income, elderly and disabled residents facilitated by the Moving to Work designation given in 2000 by the Department of Housing and Urban Development (HUD). Glendower’s vision has always been high-quality, innovative, and fiscally sound housing for families. The firm has completed more than $500 million in development projects, redeveloped over 2,500 units and has orchestrated successful neighborhood transformations.
About Elm City Communities / Housing Authority of the City of New Haven (ECC/HANH): We, at Elm City Communities, believe affordable housing is the foundation from which the American Dream will survive and thrive for generations to come. Our vision is a New Haven where every resident has a safe and decent home that they can afford and opportunities to fulfill their goals. Since becoming a HUD-designated Moving To Work (MTW) agency in 2000, Elm City Communities has become an incubator of innovation and an economic engine in New Haven, Connecticut. As a result, Elm City Communities has increased affordable housing choice, provided an array of self-sufficiency programs, created across the board cost savings measures, and spurred millions of dollars of indirect economic activity through redevelopment projects and job creation. Through the development and operation of affordable communities of choice and by providing opportunities for greater self-sufficiency in New Haven, we offer a lifeline to the American Dream.
About ezSite Content Management Systems: ezSite Content Management Systems is a creative and website services firm and business division of Vitasys, Inc. ezSite provides creative digital online services, content management system solutions, mobile device responsive applications, and website consulting services. Customers are offered a choice of WordPress, Drupal or Joomla, three of the world’s most commonly used website platforms. Each platform provides beautiful, responsive, and powerful websites that are easy-to-use and offer over 20,000 website features. In addition, these platforms are free, require no third-party license fees, and are used by thousands of agencies around the world. Visit ezsitecms.com or vitasys.com for more information.
About BlueStar Communications Group: BlueStar is about to celebrate its 50th year helping organizations – from the world’s largest global companies to local non-profits – create marketing initiatives that help them reach their goals. As a full-service, tech- and metrics-focused agency, BlueStar is a thought leader in efficient, effective marketing in the Business-to-Business and non-profit spaces. With headquarters in Farmington, Connecticut, and a satellite office in southern California, BlueStar is positioned to cover America and market the world.
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